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Tech Savvy Women
Career Strategies for Women in Tech

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Career Advancement: Branding for Your Future


keynote speaker, JJ DiGeronimoHow do you plan for career advancement? When we are young, people ask what we want to be when we grow up. Depending on the age, answers can range from astronaut to rock star, baseball player to firefighter. But how would you answer that question today?

Our career should continually evolve as we gain experience, knowledge, understanding and determine what parts of our job we enjoy and excel at versus those that we would willingly delegate to others.

Having a clear understanding of what you want your career to move toward, where you want to go in the future, what you want to be when you ‘grow up,’ is important information when determining the strategy for your career advancement. During a recent Relevant Conversation, I talk about how to brand yourself for your future.

The steps are simple:

  1. Determine where you want your career to go
  2. Create a brand for that future position
  3. Spread the word

But How Do You Get There?

The following slide offers some of the tactics I have personally used in my own career advancement.

In every case, it may require that you stretch outside your comfort zone. I call that using your “risk muscle.” However, without a little risk you will be hard pressed to move in the direction you desire. Listen and watch the full video for more details on the process of branding for the future.


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