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Unconscious Bias Education Tour Traveling to 100 Cities


unconscious bias, bus signCompanies nationwide will soon be able to benefit from Unconscious Bias education thanks to the CEO Action for Diversity tour starting Fall, 2018. The tour is called CEO’s Check Your Blind Spot and is sponsored by CEO Action for Diversity & Inclusion™.

This 100 city tour will provide a mobile educational unit that will visit businesses and universities to bring awareness and tips for addressing gender bias in the workplace.

“We’re seeing unconscious bias education become an increasingly critical tool for diversity and inclusion strategies, but not all companies are equally equipped to roll out the training,” said Tim Ryan, US Chairman and Senior Partner of PwC and chair of the steering committee for the CEO Action for Diversity & Inclusion™. “As a lead signatory, PwC is investing $10 million over the next twelve months to create the Check Your Blind Spots mobile tour and help organizations build the inclusive environment employees are not only asking for but deserve.”

Addressing gender bias in the workplace is a challenging undertaking as so many are unaware of their bias. Laura Berger, A qualified practitioner of emotional intelligence, Laura Berger has spent 20+ years counseling leaders at Fortune 500 companies, delves into this concept in her Forbes article Unconscious Bias in the Workplace  Laura shares this data on the subject of having a more equally balanced work team:

According to McKinsey’s Delivering Through Diversity report, “Gender, ethnic, and cultural diversity, particularly within executive teams, continue to be correlated to financial performance across multiple countries worldwide.” Yet, they also show a continued neglect of diversity across organizations.

The report also showed companies with the most ethnically diverse executive teams are 33% more profitable. A Catalyst study found that companies with more women in executive positions have a 34% higher return to shareholders than those that do not. What’s more, companies with the most women directors have a 26% higher return on invested capital than those with the least. And 37% of surveyed employees believe that gender diversity means better business results.

Let’s examine that a little bit further. When companies acknowledge gender bias in the workplace and create a workable strategy for increasing the number of women in leadership roles, the performance; both top and bottom, of the company increase.

The upcoming mobile tour is exciting in that companies don’t have to spend time and money developing their own programs – it has been done for you.

“Focused on raising awareness of unconscious bias, the Check Your Blind Spots mobile tour is a multimedia experience designed to help enable individuals to begin recognizing, acknowledging, and therefore minimizing potential blind spots. ”

From their press release, check out the details of the upcoming mobile tour:

Launching in the fall of 2018, CEO Action’s Check Your Blind Spots mobile tour will make 100 stops across the country delivering interactive sessions, educational materials and creating space for participants to reflect on real-world experiences and how unconscious biases can impact business. The tour will also include pop-up events with musical artists, celebrities and business leaders who are personally committed to advancing inclusion. Exploring topics people are grappling with such as race, bias, and harassment through intimate dialogues, the pop-up events hope to fuel social awareness and further motivate action around diversity and inclusion in business and society. The tour will kick off in Chicago and make stops in cities in OhioTexas and Georgia. The tour stop list will be released in July.

Interested in bringing the tour to your university or corporate campus? Contact the team at info@ceoaction.com to learn more.